Nonprofit Business Plan Example for NGOs in Nigeria
This is a business plan example for a nonprofit or a 501(c)(3)organization.
If you're looking to start an NGO in Nigeria, this business plan might come in handy to guide you on setting up different parts of the organization.
All details in this business plan are fictitious and for illustration purposes only. You can modify the business plan to fit any unique features of your nonprofit.
Executive Summary
MaxAfrique is a non profit organization based in Nigeria. Our mission is to re-educate the African child on African history and traditions, and help them integrate into the African way of life.
We are partnering with schools, religious organizations, parks, and government agencies, to develop African-based curriculum to help propagate African-inclusive learning.
We have already produced the first batch of our content products such as story books, themed articles, and social programmes that we want to expose to African children and youth via partner programs.
Business Description
Our business is helping to re-educate the African child and youth on the need to learn African history and incorporate the African tradition into their lifestyle.
We are positioned as a nonprofit because we understand the requirements of the mission to bring African people back to African ways.
As a nonprofit, we will be using all resources, partnerships, and programs to push our African agenda, and develop exciting learning resources that will help African children and youth understand themselves better and become equipped for a future that is increasingly becoming Afrocentric.
Business Model
The idea of MaxAfrique is to help maximize the infiltration of Afrocentric education in all available learning pathways.
We want to solve the problem of Africans losing their history, their traditions, and themselves.
Today, African content is missing in many learning materials, which is abnormal for achieving quality African education.
We want to change all that, but not just by ourselves. We are bringing everyone together — the people, the institutions, the influencers — to achieve this noble cause.
Our Mission
To stimulate African education in every sphere of learning through programs, partnerships, and learning materials.
Our Vision
To have African people that are educated in African culture.
Industry Background
The African way of learning has greatly declined in a way that the African lifestyle in terms of way of life, development, and family has greatly deteriorated.
In many African countries such as Nigeria, history as a subject has ceased to be taught in schools, which has greatly eroded the African traditions and values.
We have been indoctrinated into traditions that are not on a par with the values required of Africans.
And as the years go by, the decline in African tradition is getting worse, so much that if nothing is done, the consequences could be severe.
Market Analysis
Target Market
Our target market is institutional platforms where children and youth receive their education.
We are targeting schools, religious organizations, clubs, and parks in major cities in Nigeria.
Expected Annual Partners
We are looking to reach at least 1,000 schools, clubs and religious institutions in Lagos, Abuja, and Ogun states.
Within these target organizations, we hope to impact at least 100,000 children and youth via African-themed programs and Afrocentric learning materials.
Marketing Plan
We plan to create African-themed learning materials, programs, and apps, which will be pitched to schools and religious organizations.
The plan is to integrate our content with already existing ones, by highlighting learning outcomes that will be of benefit to partnering institutions.
Our advertising will be done to reach a wider audience of potential partners via newspapers, magazines, and online platforms.
The Team
The team comprises Kanayo M, Adesola, and Chaka P.
Kanayo M is a former bank executive who leads the program design team at MaxAfrique.
Adesola is a former sales lead with First bank, who is responsible for funding and revenue generation.
Chaka P is responsible for partnerships and advertising.
Financial Plan & Forecasts
Expected Annual Revenue
We expect to raise funding towards our programs, content, and production of learning materials.
Funding sources include partnerships, donations, and sales of learning materials.
We expect to raise 10 million Naira via partnerships and donations annually, and 20 million Naira via sales of marketing materials during outreaches.
Our total annual revenue expected is 30 million Naira.
Program Costs
Our annual production and program cost includes:
- Logistics - 1,000,000
- Wages - 2,000,000
- Rent - 2,000,000
- Internet & Electricity - 600,000
- Utilities - 1,000,000
- Advertising - 5,000,000
- Learning materials - 3,000,000
- Total Costs - 14,600,000 Naira
Conclusion
This business plan is quite different from that of a for-profit organization. Hence, a few sections have been omitted.
The competitive analysis section was omitted because NGOs are not in business to make money and do not compete.
More so, the SWOT subsection has been omitted due to the absence of a need to analyze competitiveness.
Finally, the profit margin subsection has been obviously omitted due to the nature of this organization as a nonprofit.
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